Recent work


James specialises in bringing a high-end documentary sensibility to television and cinema commercials, brand films, promos and public service announcements.

He has worked with agencies as diverse as Weiden Kennedy, Mother and Momentum and clients including Honda, HSBC and the Greater London Authority.

He won Best New Director Award at the Midsummer Commercials Awards for the cinema advert Daytrip for Cowshed. His short documentary Making Noise for Weiden Kennedy about the Lion d'Or winning Honda Choir, scored over three million hits online. Honda then took the unprecedented step of running the whole ten-minute film in cinemas and making history as the longest commercial ever to be released on British screens.

Other work encompasses The World of Business television campaign for HSBC, which was screened globally. The short documentary Mind the Gap for the Greater London Authority used to promote gender equality in the work place. Several brand films, including David Stewart – A Life of Craft, for the whisky maker W Grant & Sons.

James has also made promos for charities, recently delivering two films for the Global Arts Corps.

'The Balvenie'

blog_wars David Stewart – A Life of Craft is a series of four films celebrating the Master Blender responsible for the award winning Balvenie whisky range.

Global Art Corps

amnestyGlobal Art Corps is a promo for the organisation’s work around the world, which uses theatre and the arts as a platform for promoting reconciliation and dialogue in post-conflict societies.


amnestyMaking Noise is an unconventional 'making of' that accompanied the Lion d'Or winning Honda 'Choir' commercial. It went viral and was subsequently released in cinemas to make history as the longest ad to ever hit the multiplexes.


amnestyDaytrip is an advert for Cowshed that screened in cinemas in 2007/8. It went on to win the "Best New Director" award at the Midsummer Commercials Awards.

Greater London Authority

amnestyMind the Gap is a short documentary for the Greater London Authority was based on the findings of Women in London's Economy report.

It was launched at the British Film Institute by the Mayor of London. It went on to be screened frequently at major national conferences by the likes of Google and Microsoft to highlight the issues around gender equality in the work place.